Anytime, Anywhere.

A Shine-powered platform that helps pet parents track wellness, manage care, and reduce stress.

From the Ground Up — Shine’s Journey.

Shine worked her way up through the pet industry ranks, helping pet parents protect what matters most. Simple P.A.W.S. is her way of giving back.

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Learn about the passion behind Simple P.A.W.S.

10+

Years Experience

1000+

Pets Helped

"This app is built by pet parents, for pet parents."

— Shine

Decades of combined experience in pet care, tech, and business.

Together, we're building a stress-free future for pets and their people.

Industry Veteran

Pet Parent Advocate

AI Visionary

Tech Strategist

Systems Builder

Product Visionary

Business Engineer

Growth Architect

Community Builder

All your pet's info in one secure, shareable record — from vet visits to favorite toys.

Never miss a vaccination, appointment, or wellness check.

Instant answers to your pet parenting questions, backed by real expertise.

No app store. No downloads. Just add to your home screen and you're ready to go.

"Finally — an app that actually understands what pet parents need. Everything I need for my dog is just one tap away."

— Early User

"Ask Shine feels like talking to a friend who's been in the pet industry forever. Love it!"

— Beta Tester

Keep your pet protected with one simple tap.